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題 名 | 應用模糊理論於入口網站服務績效之研究=An Application of Fuzzy Sets in the Service Performance of Portal Sites |
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作 者 | 王天津; 劉素苓; | 書刊名 | 資訊管理展望 |
卷 期 | 5:2 2003.09[民92.09] |
頁 次 | 頁71-86 |
分類號 | 448.6 |
關鍵詞 | 模糊理論; 入口網站; 服務績效; 網際網路; Portal sites; Fuzzy sets; Internet; Service performance; |
語 文 | 中文(Chinese) |
中文摘要 | 由於網際網路的快速發展,及全球資訊網的興盛,網路世界充斥著各式各樣的資 訊。入口網站是網路使用者連上網的起始點,使用者將其視為通往網際網路的大門,亦 為尋找資料的來源。因此如何在目前競爭的環境中,提供符合使用者需求的服務,被認 為是影響入口網站成功與生存的必要策略。 根據資策會調查資料,年輕學生族群是上網普及率最高的族群。在為數眾多的入口 網站中,哪些功能設計服務才能滿足學生網路族群,並進而影響其使用忠誠度,即為本 研究探討的重點。 本研究結合模糊理論及多位評估者意見,針對評估準則及各入口網站利用語意變數 分別給予權重及評比,以最大集合與最小集合法進行集合運算及解模糊化,進而整合以 求得各入口網站得分排序,最後評選出最佳入口網站,以系統化方式來分析入口網站的 成功關鍵因素,作為入口網站業者在經營上的參考。 |
英文摘要 | Due to the rapid growth of Internet and WWW, there is abundant information available everywhere. The portal is the beginning point and entryway of a consumer’s Internet experience. It can help the user to look for the information on the Internet. The importance of portal sites is increasing because they aim at directing users to desirable websites and thus obtain useful information. In the competitive environment nowadays, it is essential for these portals to accommodate beneficial services, in order to be continuously successful. According to the survey of the Institute for Information Industry, students are the majority Internet population. The purpose of this paper is to look into the key attributes of services that would satisfy the needs of students and affect their loyalties. The study has collected the questionnaires of 300 student users. The questionnaire records the weighting values of 88 services concerning 5 domestic portals. Here the study analyzes these values by using the fuzzy set theory to rank these 5 portals. The important factors for portals are also extracted. It is believed that this systematic approach can help design asuccessful and useful portal site. |
本系統中英文摘要資訊取自各篇刊載內容。