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題 名 | 臺中市羽球練習場參與者消費選擇因素之研究=A Study of Relevant Factors of Consumer Choice of Badminton Court in Taichung City |
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作 者 | 蔡育佑; 鄭桂玫; | 書刊名 | 屏師運動科學學刊 |
卷 期 | 1 2004.12[民93.12] |
頁 次 | 頁32-43 |
分類號 | 496.34 |
關鍵詞 | 臺中市; 羽球; 消費選擇; Badminton; Consumer choice; Taichung; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以臺中市羽球練習場運動參與者為研究對象,主要目的為瞭解臺中市羽球練習場參與者消費選擇因素。本研究在臺中市七家羽球練習場發出700份問卷,有效問卷558份,回收率為79.79%。依研究需要分析方法:描述統計、次數分配、信效度分析、因素分析、t考驗與單因子變異數分析。結果顯示(一)不同性別在消費選擇因有顯著差異。(二)不同教育程度在消費選擇因素有顯著差異。(三)不同婚姻狀況在消費選擇因素有顯著差異。(四)不同收入狀況在消費選擇因素有顯著差異。 |
英文摘要 | The purpose of this study was to investigate badminton participants’ consumer choice factor at Taichung city. The 588 questionnaires were evenly distributed at seven badminton courts in Taichung city. Gathered data was then computed by descriptive statistics, frequency distribution, reliability test, validity test, factor analysis and chi-square test, and one-way analysis of variance in terms of the needs of study l. based on the findings, (1) A significant difference was found between sex and consumer choice factor. (2) A significant difference was found between education level and consumer choice factor. (3) A significant difference was found between marital status and consumer choice factor. (4) A significant difference was found between income condition and consumer choice factor. |
本系統中英文摘要資訊取自各篇刊載內容。