頁籤選單縮合
題 名 | 產險業顧客購買行為初探=An Exploratory Study of Customer Buying Behavior in the Property/Casualty Insurance Industry |
---|---|
作 者 | 謝耀龍; | 書刊名 | 保險實務與制度 |
卷 期 | 3:1 2004.03[民93.03] |
頁 次 | 頁1-25 |
分類號 | 496.36 |
關鍵詞 | 產險業; 顧客購買行為; 購買中心; 顧客購買過程; 購買情境; The property/casualty insurance industry; Customers' buying behavior; Buying center; Customer purchase process; Buying situations; |
語 文 | 中文(Chinese) |