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題 名 | 中華電信行動上網emome與Wappie服務之營運分析輔助系統=The Utilization Analysis of emome and Wappie Service |
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作 者 | 陳玲芬; 洪進福; 李超良; 翁曉玲; | 書刊名 | 電信研究 |
卷 期 | 33:4 2003.08[民92.08] |
頁 次 | 頁573-596 |
分類號 | 557.7 |
關鍵詞 | 無線應用協定; 無線標記語言; 整合封包無線服務; WAP協定閘道器; Wireless application protocol; WAP; Wireless markup language; WML; General packet radio service; GPRS; WAP gateway; |
語 文 | 中文(Chinese) |
中文摘要 | 隨著電信市場開放競爭,長途及國際電話資費陸續調降,中華電信正全力以行動、數據寬頻業務為行銷主軸,以彌補因固網開放而流失之營收,而其他大哥大業者也另闢商機,於2000年便開始致力開發行動數據加值服務,期望帶動行動上網市場的普及與成長,並勾勒美好的行動商務市場大餅。臺灣市場在2001年第四季正式走向數據與行動加值時代,各系統業者勢在這塊領域上各自卡位。 『中華電信行動上網emome與Wappie服務之營運分析輔助系統』提供中華電信行動上網業務之用戶與加值服務之發展使用現況,如服務商品價值、客群及消費趨勢等重要資訊,期盼能夠藉由此分析系統所得與服務相關之量化資訊,提供業務主辦單位在發展行動加值服務時的參考,以達成行動加值服務增加行動用戶數、營收與用戶忠誠度等目標。 本文說明『中華電信行動上網emome與Wappie服務之營運分析輔助系統』,包括系統環境、需求、結構、分析範圍以及中華電信行動上網業務之用戶與加值服務之發展現況。 |
英文摘要 | Fixed Internet set the stage for a new game. Digital formats became the de facto repositories of information and services. But now, Mobile Internet rewrites the rules. People everywhere, from business executives to teenagers, are using new services that are relevant to their personal needs and preferences-and are accessible anytime, anywhere. Mobile Internet adds new value to staying connected. Productivity is no longer restricted by place or time. Best of all, it is possible to experience new ways of communicating, sharing information, and enjoying life. To gain more business opportunities and to remain competitive advantage in Mobile Internet, CHT offers a variety of mobile value-added services including location-relevant content, commercial services, messaging, and entertainment services to their subscribers. By using these services users get their information anytime, anywhere. 『The Utilization Analysis of the emome adn Wappie Service』 provides the quantification information of the accessibility statistics from the Service Detail Record (SDR). It allows us to quickly and easily comprehensive, which is the most popular service, the market reaction to the provided services and target customer segment. The system can be used effectively for decision-supporting purposes for the C.E.O. and project managers of CHT. In this paper, we describe how 『The Utilization Analysis of the emomoe and Wappie Service』 system working. The system requirements, architecture, analysis scope, and the statistics results of the utilization of emome and Wappie services are briefly discussed. |
本系統中英文摘要資訊取自各篇刊載內容。