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頁籤選單縮合
題名 | 我買故我在:芭芭拉.克魯格與消費文化=I Shop, Therefore I Am: Barbara Kruger and Consumer Culture |
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作者 | 曾少千; | 書刊名 | 臺大文史哲學報 |
卷期 | 58 2003.05[民92.05] |
頁次 | 頁251-295 |
分類號 | 496.34 |
關鍵詞 | 芭芭拉.克魯格; 消費文化; 攝影蒙太奇; 時尚; 藝術的商品化; Barbara Kruger; Cousumer culture; Photomontage; Fashion; The commodification of art; |
語文 | 中文(Chinese) |
中文摘要 | 在消費主義大行其道的當代西方社會,個人的身分認同和主體性如何透過購買行為而建構、表演、浮沉 ? 文化、時尚、品味如何相互滲透,並傳達慾望需求和社會地位的訊息 ? 這些議題是美國藝術家芭芭拉.克魯格在1980和1990年代所關注的重心,也同時是人文社會學科正熱衷研究的主題。她著名的攝影蒙太奇《我買故我在》不僅在其作品中佔有重要地位,如令亦成為廣告修辭與日常用語。她運用圖像與文字的互動,發揮挪用策略的主動性和寓言性,探索消費的心理、哲學和社會意涵,尤其擅以幽默諷刺消費邏輯的濫用與症狀。本文將專注於克魯格有關消費文化的作品和評論文字,並考量其在藝術界與商業體制的游移位置。首先將討論她如何處理消費過程的主體性、自我建構與商品拜物等議題。再者,將分析克魯格如何表達關於藝術商品化與美術館功能的觀點。最後則解讀她和時尚雜誌合作的計劃,如何顯露凝視政治與反思媒體文化。本文首度嘗試串聯有關消費、文化、時尚的作品, 運用消費理論和媒體、社會學研究,探討主體所遭遇的危機和轉機,以及藝術商品化與批判性的交替與交疊。 |
英文摘要 | In contemporary Western consumerist society, how are a person's identity and subjectivity constructed, performed, and obscured through the act of consumption? What are the relationships among commodity, fashion, and the consumption of culture, and how do they convey the messages of need, desire, taste, and social status? These are the issues that have preoccupied the American artist Barbara Kruger in the 1980s and 1990s and engaged many scholars in the humanities and social sciences. Her famous photomontage, I Shop Therefore I Am, not only plays a significant role in her work, but the aphorism has now entered the advertisement rhetoric and everyday conversation. Using the dynamics between images and words and enacting agency and allegory in appropriation art, Kruger explores the psychological, philosophical, and social meanings of consumption, and particularly deals with abuse of the logic of consumption with humor and irony. This paper focuses on the theme of consumer culture in Kruger's visual and textual production with a consideration of her shifting and multiple positions in the art world and the commercial milieu. First, it discusses the ways she tackles the issues of subjectivity, self-construction, and commodity fetishism in the process of consumption. The second part of the paper pays heed to her astute insights into the commodification of art and the various functions of museums. Finally, it elucidates the politics of gaze and the reflection on media culture in her collaborative projects with fashion magazines. Considering the relevant theories of consumption and media and sociological studies, this paper explores the crisis and renewal of the self under the influence of consumer culture, and the alternation and overlapping of art's commodity status and criticality. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。