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題 名 | 社教機構形象經營的知識管理策略=The Knowledge Management Strategies for the Image Management of Social Education Institutions |
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作 者 | 張瑞濱; 賀力行; | 書刊名 | 商管科技季刊 |
卷 期 | 4:2 2003.06[民92.06] |
頁 次 | 頁185-203 |
分類號 | 528.4 |
關鍵詞 | 社教機構; 形象經營; 知識管理; 策略; Social education institutions; Image management; Knowledge management; Strategies; |
語 文 | 中文(Chinese) |
中文摘要 | 以知識管理的新思維來改革當前社教機構的經營策略,可以說是社教機構經營上的一大變革。過去社教機構對於形象建立的問題較不注重,但在競爭激烈的今日,社教機構如果不重視形象經營的課題,將嚴重影響到社教機構的發展。因此,運用知識管理的方式對社教機構進行形象經營,在基本上考慮到社教機構轉型過程中的專業性問題、效率的問題以及社教機構與社會群體中的互動問題,不失為一個新的管理思維模式。本文從社教機構的形象經營層面著手,探究適合社教機構運用的知識管理策略。 |
英文摘要 | It's a big change for the management of social education institutions to adopt the new thinking of knowledge management to reform the current management strategies of social education institutions. In the past, social education institutions did not pay enough attention to the establishment of their images; however, in the competitive modern world, if social education institutions do not take image management seriously, their development will be greatly impaired. Thus, applying knowledge management to image management of social education institutions could be a new thinking model of management. Basically, it takes into consideration the professional problems and efficiency problems in the transition of social education institutions, and the their interaction problems with other groups in the society. We suggest the appropriate knowledge management strategies for social education institutions in terms of their image management. |
本系統中英文摘要資訊取自各篇刊載內容。