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題 名 | 由家庭汽機車用油之影響要因檢視加油站業者與政府政策之可行方向 |
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作 者 | 廖惠珠; 顏誌緯; | 書刊名 | 能源季刊 |
卷 期 | 33:1 2003.01[民92.01] |
頁 次 | 頁65-79 |
分類號 | 554.68 |
關鍵詞 | 油品市場; 自由化; 間斷連續分析法; 個體資料分析; Petroleum market; Liberalization; Discrete continuous analysis; Micro data analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 藉由家庭汽機車用油與家庭屬性等相關個體資料,本文以間斷/連續分析法,分析得影響家庭汽機車用油之要因。利用這些實證結果,本文建議加油站業者可採取一些更活發且切合油品消費者之行銷策略,並建議政府思索一個可調和能源產業自由化與能源節約政策之非零和賽局方式。由於能源自由化所邀發之競爭行為也會促進服務品質的提昇。為了享有高品質的服務,人們願意高價購油而不必然對增加油品消費量。因此只要政府更著重於競爭所帶來品質提昇之衝突性便會大幅減大。 |
英文摘要 | Using the household gasoline consumption and related demographic micro data, this article applies the discrete/continuous method to reveal the influential factors on household gasoline consumption behavior. Many interesting results are found from our empirical outcomes. Thus some suitable sales strategies are addressed based on these results. Moreover, the nonzero game concept is raised for suggesting the possibility of harmonizing energy conservation and liberalization policy . this is because the competition due to the energy liberalization could also enhance the service quality. In order to enjoy better service, people are glad to pay higher price but not necessary more gasoline. If government pays more attention on the service enhancement, then we might found less conflict between energy liberalization and conservative policy. |
本系統中英文摘要資訊取自各篇刊載內容。