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題 名 | 連鎖便利店商圈特性研究--以上海市為例 |
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作 者 | 陳斯杰; | 書刊名 | 多國籍企業研究學報 |
卷 期 | 28 2002.12[民91.12] |
頁 次 | 頁121-131 |
分類號 | 498.93 |
關鍵詞 | 連鎖便利店; 商圈; 選址; Convenience chain store; Trading area; Site selection; |
語 文 | 中文(Chinese) |
中文摘要 | 選址決策的正確與否是決定連鎖便利店經營成敗的關鍵因素。本文通過對連鎖便利店的商圈特性以上海市為例進行研究,提出對便利店經營有重要影響作用的因素,包括通行量、商圈類型、商圈競爭程度、消費能力、可視性、動線性、賣場面積及展示面寬度等等,對連鎖便利店的實際選址工作具有一定的指導和借鑒意義。 |
英文摘要 | In convenience chain store operation, location is one of the most important key factors. A good location means good business volume and success. Therefore, how to select a right location for store site becomes very critical. Because Convenicence Chain Store is one of the fast growing business in China, as well all know that Mainland China is the fastest growing market in the world and Shanghai is the fastest growing city in Mainland China, so we chose Shanghai as the sample city for this research. We have studied and analyzed the important factors that influence and related to the convenience store operation; traffic volume, trading area types, competition, buying power, and visibility. Combining the findings are result, We have better understanding with the relationship between trading area characteristics and convenience store site selection. |
本系統中英文摘要資訊取自各篇刊載內容。