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來源資料
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題名 | 花卉產銷班實施地區性產業聯盟之調查=A Study of Strategic Alliance of Regional Flower Production and Marketing Teams |
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作者 | 林木忠; | 書刊名 | 桃園區農業改良場研究彙報 |
卷期 | 49 2002.06[民91.06] |
頁次 | 頁47-53 |
分類號 | 435.4 |
關鍵詞 | 花卉; 產業聯盟; 產銷班; 農業經營; Flower production and marketing teams; Regional; Strategic alliance; |
語文 | 中文(Chinese) |
英文摘要 | An investigation was made to study the motive and feasibility of strategic alliance of regional flower production and marketing teams in the Taoyuan District. The result showed that most of the team operators had the common perspective about strategic alliance, and expressed a strong will to constitute such organization at township level. At present, there are real exchanges of agricultural products between the different productions and marketing teams; although, some of them were already organization a strategic alliance. However, they have not yet concluded an agreed. Effective communication between teams and in person-to-person relationship was observed. As regards to the interaction with other organization, the highest frequency was found with the Township Fanner's Association. Next was with DAIS. Most of the operators reckoned with the impact on marketing from the entrance of WTO. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。