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題 名 | 議題投票與投射作用的探討--以臺灣兩千年總統選舉為例=Issue Voting and Projection Effects: Using 2000 Taiwanese Presidential Election as an Example |
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作 者 | 盛治仁; | 書刊名 | 理論與政策 |
卷 期 | 16:3=63 2002.10[民91.10] |
頁 次 | 頁1-18 |
專 輯 | 民意與選舉 |
分類號 | 573.5521 |
關鍵詞 | 投射作用; 議題投票; 統獨立場; 總統選舉; Projection effect; Issue voting; Independence/unification; Presidential election; |
語 文 | 中文(Chinese) |
中文摘要 | 研究選舉者關切的一個問題是選舉中的議題投票。要準確探討議題投票,必須要考慮到投射作用和說服作用所造成的影響。本文嘗試以臺灣兩千年總統選舉的民調資料來測量選民在統獨問題和拓展國際空間兩個議題上,對三位主要參選人投射作用的大小。結果發現,投射作用確實存在,選民對候選人的個人評價會影響到他們對其政策立場的認知。在控制了受訪者的教育程度、政治興趣以及收視媒體習慣以後,當受訪者對某位候選人的個人評價越高,他們就會認為這位候選人的立場跟他們本身的立場越接近。反之,如果受訪者不喜歡某位候選人,就會認為這位候選人的看法離他們較遠。這樣的投射作用在不同的候選人、議題以及不同政治立場的受訪者身上都有不同的模式。未來在探討議題投票時,有必要將投射作用的影響列入考慮。 |
英文摘要 | Issue Voting is of great concern to students of electoral studies. In order to accurately analyze issue voting, one has to take into account the effects of projection and persuasion. This article attempts to measure the influence of projection effect on two issues, independence / unification and expansion of Taiwan's international space, based on the Taiwanese 2000 electoral poll result. We found that projection effects do exist; voters' personal evaluation of the candidates would influence their perception of the candidates' issue positions. After controlling for the effects of respondents' education, political interest and media consumption habits, if the respondents have a higher personal affection toward a candidate, they would regard this candidate's policy position to be closer to their own. On the other hand, if the respondents do not like certain candidate, they would perceive the candidate's policy position as farther away from their own. Projection effects like this exist in various patterns across candidates, issues, and voters. It is necessary to take the effect of projection into consideration while discussing issue voting in the future. |
本系統中英文摘要資訊取自各篇刊載內容。