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來源資料
頁籤選單縮合
題 名 | 電子商務經營模式之比較分析--零售業與製造業=A Comparative Study of EC Business Models: Retailer V.S. Manufacturer |
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作 者 | 湯宗泰; | 書刊名 | 商管科技季刊 |
卷 期 | 3:3 2002.09[民91.09] |
頁 次 | 頁179-190 |
分類號 | 490 |
關鍵詞 | 電子商務; 經營模式; 零售業; 製造業; Business models; Electronic commerce; Retailers; Manufacturers; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究目的在於探索臺灣企業發展電子商務之現況,並分析企業採行的不同經營模式的考量因素。調查對象為臺灣1000大製造業及612家零售業,樣本數共1612家,有效回收問卷231份,有效回收率為14.3%。研究結果顯示,不論是零售業或製造業設置網站的情形皆日趨普遍,並無顯著的差異。在網站的經營模式方面,檢定結果發現零售業與製造業在網站內容的提供上具有不同的著重點,其中零售業傾向發展線上購物、透過網頁蒐集資訊、除了願意提供各種優惠措施方案外,也依照顧的使用情形收費。製造業則是企圖透過網頁提供相關企業連結、介紹公司背景與營運狀況,建立起企業的知名度。 |
英文摘要 | The main objectives of this research are to examine different perceptions of business models caused by business factors in electronic commerce. A questionnaire was developed and distributed to the top 1000 manufacturers and 612 retailers in Taiwan. 231 usable responses were received for a 14.3% response rate. Results show that both retailers and manufacturers tend to establish their web sites. There is significantly different perceptions on EC business models between retailers and manufacturers. As to retailers, they tend to apply E-shopping, customer-information-gathering, sales-promotion, and charging-by-usage business models. As to manufacturers, they tend to apply related-business-linkage, business-promotion, and image-improvement business models. |
本系統中英文摘要資訊取自各篇刊載內容。