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題名 | 產品創新、產品研發程序與網際網路使用--以臺灣中小型製造業為例=The Product Innovation, New Product Development Processes and Internet Adoption: A Focus on Taiwanese SMEs |
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作者 | 黃榮吉; 謝明宏; 方文昌; 黃營杉; Huang, Rurng-jer; Hsieh, Ming-hung; Fang, Wen-chang; Hwang, Ing-san; |
期刊 | 中山管理評論 |
出版日期 | 20020600 |
卷期 | 10:2 民91.夏 |
頁次 | 頁291-315 |
分類號 | 496.1 |
語文 | chi |
關鍵詞 | 新產品; 中小企業; 網際網路運用; 新產品研發程序; 創新; New product; Small and medium enterprises; Internet adoption; New product development processes; Innovation; |
中文摘要 | 近來台灣中小型製造業積極謀求轉型,如何提昇新產品的研發設計能力成為一個新的課題。所謂協同商務 (Collaborative Product Commerce,簡稱CPC)也正在產業界掀起新的旋風。新產品研發過程中牽涉到需求之掌握、對新產品觀念上之整合等,若加入Internet此新機制,將有進一步協助新產品研發的機會與空間。因此本探索性研究之目的有二:一、瞭解台灣中小企業運用網際網路進行新產品研發之情況。二、分析台灣中小企業其產品創新、與產品研發程序,以及網際網路使用之間的關係為何? 本文採個案研究方法,經過實地訪談與調查之結果,主要之發現如下: 創新程度高之新產品專案會較創新程度低專案擁有更完整的產品研發程序,也間接運用更多網際網路於新產品研發專案中;以研發為主要營運活動之企業會較以製造為主者多運用網際網路於產品研發程序中;公司經營者對網際網路之認知與態度會影響該公司是否利用網際網路來協助新產品研發程序;主要營運活動為研發、且新產品專案屬創新程度高者,網際網路之連用已達產品研發的前段工作;主要營運活動為製造、且新產品專案創新程度低者,網際網路之使用多在後段的生產製造與行銷。 |
英文摘要 | The purposes of this paper are twofold: first, to explore the use of the Internet in the New Product Development Processes (NPDP) and, the second, to identify the relationship among product innovation, NPDP, and Internet adoption, mainly in the Taiwanese small and medium-sized enterprises (SMEs) concentrated in manufacturing. Several findings are revealed after the research, including I) the more innovative the new products, the more complete of the NPDP, and also more involved in Internet usage within the NPDP than their less innovative counterparts; 2) SMEs focused on R&D take advantage of the Internet more within their NPDP than those concentrated in manufacturing alone; 3) managers' own recognition and attitude towards new technologies also play key roles in the Internet adoption within NPDP; and 4) the highly innovative new product projects developed by R&Dfocused SMEs have employed the Internet in their earlier stages of NPDP (i.e.market and technical analyses); the less innovative product pojects by manufacturing-focused SMEs exploit the Internet in the latter stages of NPDP such as market testing and alternative marketing channels. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。