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題 名 | 虛擬社群經營模式之探討--以優仕網為例:網路與虛擬社群=The Business Model of Virtual Community--An Investigation of Youth Want |
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作 者 | 洪嘉培; 袁心玫; | 書刊名 | 傳播與管理研究 |
卷 期 | 1:1 2001.07[民90.07] |
頁 次 | 頁45-71 |
專 輯 | 網路法規、經濟、與社會 |
分類號 | 448.6 |
關鍵詞 | 虛擬社群; 經營模式; 學生網站; 網際網路; 經濟特性; 經驗經濟; Virtual community; Student web site; Internet; Business model; Economic characteristic; Experienced economy; |
語 文 | 中文(Chinese) |
中文摘要 | 時值全球網際網路風潮、電子商務快連發展之際,除入口網站與網際網路服務業者外,虛擬社群網站亦是一股不容小腕的力量。本研究以優仕綱為例,從虛擬社群角度探討學生網站的經營模式;藉由虛擬社群的經濟特性與經驗經濟構成理論面,而由網站之歷史沿革、經管模式、競爭分析構成實務面。研究方法則採次級資料之蒐集分析方法為主,探討優仕網成功之因並驗證其經營策略,試圖以本研究之結論,作為虛擬社群網站發展之參考。 |
英文摘要 | Because of the rapid development of the Internet and e-commerce, the virtual community has become an important trend besides portal sites and Internet service providers. In this paper, we examine a web site, YouthWant, that is managed by students for exploring the business model from virtual community perspective. Based on both theory and case study - the economic characteristics, experienced economy of virtual community, the history , business model, and competitive analysis of Youth Want are all discussed. There search method is mainly on secondhand information analysis. We try to find the advantages and operating strategies of Youth Want, and contribute the conclusions as a reference material for future studies. |
本系統中英文摘要資訊取自各篇刊載內容。