查詢結果分析
來源資料
頁籤選單縮合
題 名 | 休閒運動行銷計畫--以永達技術學院游泳池為例=The Promotion Planing of Leisure Sport--For Example Yung Ta Swimming Pool |
---|---|
作 者 | 吳穌; 林紀玲; 丁春枝; | 書刊名 | 永達學報 |
卷 期 | 1:2 2000.08[民89.08] |
頁 次 | 頁90-101 |
分類號 | 528.9 |
關鍵詞 | 休閒運動; 行銷計劃; 游泳池; Leisure activities; Sports marketing; Swimming pool; |
語 文 | 中文(Chinese) |
中文摘要 | 游泳運動除符合休閒活動的需求外,對個人及社會更具有良好的休閒活 動功能:(1)促進生理的健康,(2)增進心智的發展,鬆弛身心,(3)增進人際關係, (4)促進社會健康的功能,(5)增進個人及社會道德與人性的培養,(6)具有復健醫 療的功能。筆者並能行銷情勢分析、行銷目標、行銷策略、成本經費預算,做一 計劃性分析,以期對永達技術學院室內溫水游泳池或類似的運動團體的運動行銷 有所助益。 |
英文摘要 | Swimming not only meets the needs of leisure activities but also benefits theindividual and society through the following ways: (1) enhancing the physicalcondition, (2) progressing the mental development and relaxing the body, (3)improving the inter-personal relationship, (4) increasing the benefits of society, (5)developing the individual discipline and social morality and (6) serving the functionof medical recovery. By performing the SWOT analysis in the goals and strategy ofmarketing, budget analysis and case study, the author proposed the plans in this paperhoping to help the Swimming Pool in Yung-Ta Institute of Technology, or othersimilar groups. |
本系統中英文摘要資訊取自各篇刊載內容。