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題 名 | 戶外休閒活動主題樂園規劃之探討=A Study for Planning A Specific Subject Amusement Park for Outdoor Entertaining Activities |
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作 者 | 林紀玲; 莊慶棋; 吳穌; | 書刊名 | 大仁學報 |
卷 期 | 17 1999.05[民88.05] |
頁 次 | 頁481-488 |
分類號 | 992.3 |
關鍵詞 | 戶外休閒活動; 主題樂園; |
語 文 | 中文(Chinese) |
中文摘要 | 戶外休閒遊憩活動在二十世紀的現在,已自基本的生存及居住等生理層面的滿足,提昇到養生與體驗生活的精神層面的追求。又我國自八十七年起,採隔週週休二日的政策之下,開發各類的遊憩設施,已是刻不容緩的、主題遊樂園是近十年來逐漸發展的新興事業,因此筆者就主題遊樂園的歷史背景-回溯到古希臘、羅馬時代的市集,至1955年迪士尼樂園的興起,做一串聯;並將主題遊樂園的形式與使用、型態與區位作一簡潔的敘述,以了解主題特色的文化、被動的遊樂方式、騎乖且驚險刺激的遊樂活動、與因地點的不同而有所區分等。再依行銷策略的觀念,將主題遊樂園的特性、娛樂性、 服務性、多元性、及與當地資源結合的方式,做全方位的行銷企劃,以吸引更多的遊客光臨與消費。最後以古早村遊樂場的規劃設計為例,希望能給予主題遊樂園的經營者一些創意。 |
英文摘要 | Outdoor amusement activities in this twentieth century have changed from merely satisfying human needs for basic life and residence on a physiological evel into pursuing good conditioning and experiencing life on a spiritual level. Our government has adopted the policy of having two days off for holidays on alternate weekends. Therefore it is most urgent to plan all kinds of amusement facilities. Specific subject amusement parks have in the past ten years come booming businesses. The writers looked at the historical background to make a connection between amusement parks from the ancient times' market gathering of Greece and Rome to the rising of the Disney Land in 1955; and a simple description was made to explain the types, purposes and the distinction of the said parks so as to understand the differences of these parks' specific features of culture, ways of amusement, breathtaking activities and excitement in different locations. In order to attract more tourists, an overall marketing project was made with the concept of marketing strategy of combining the features, entertainment, service, multiple functions of the park with the local resource. Finally, a planning example of an ancient village amusement park was provided so as to offer the owners of the amusement parks some ideas. |
本系統中英文摘要資訊取自各篇刊載內容。