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來源資料
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題 名 | 廣播產業之聯播、聯營與策略聯盟=The Co-broadcasting, Cooperation and Strategic Alliances of Radio Station Industry |
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作 者 | 羅如芳; | 書刊名 | 視聽教育雙月刊 |
卷 期 | 43:1=253 2001.08[民90.08] |
頁 次 | 頁2-10 |
分類號 | 557.76 |
關鍵詞 | 廣播電臺; 聯播; 聯營; 策略聯盟; Radio station; Co-broadcasting; Cooperation; Strategic alliances; |
語 文 | 中文(Chinese) |
中文摘要 | 自民國82年政府開放頻率以來,新廣播電臺不斷成立,在市場競爭激烈的情況下,若干電臺為求生存,而採取聯合經營、聯播、業務結合等營運措施,期降低營運成本、擴展收聽範圍、增加營收。然而,廣播採取聯盟方式的發展可能衍生出下列問題:(一)適法性問題;(二)市場壟斷問題,(三)媒介多元性探討。為避免設臺宗旨改變及壟斷的情形發生,本研究建議,可從限制節目聯播比例、聯播期限、聯播節目類別及電臺屬性等原則著手。 |
英文摘要 | The new broadcasting studios have been constituted rapidly since the government opened frequencies in 1993. In the vehement market, some studios take up some running measurements like co-management and co-broadcasting to reduce the cost for survival, expand the range of receiving, and increase the income. However, the development of co-broadcasting might issue the following questions: 1.Is it legal? 2.Is it to monopolize the market? 3.Variety of the media In order to avoid the change of the aim of radio stations and the monopolization, this research aims to suggest that it is better to start with the principle of restricting the percentage, dates , categories, and characteristics of those co-broadcasting stations. |
本系統中英文摘要資訊取自各篇刊載內容。