頁籤選單縮合
題 名 | 民眾偏好醫院類型之研究--AHP法之應用=The Study of Consumers' Preference for Hospitals--Application of AHP |
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作 者 | 王乃弘; | 書刊名 | 管理學報 |
卷 期 | 16:4 1999.12[民88.12] |
頁 次 | 頁661-681 |
分類號 | 419.1 |
關鍵詞 | 分析層級程序法; 醫院選擇; 成偶比對; Analytic hierarchy process; Hospital choice; Pairwise comparison; |
語 文 | 中文(Chinese) |
中文摘要 | 消費者由多所醫院中選擇就醫之過程並非單純,國內文獻對其評估模式及決策過 程之研究較少。筆者應用分析層級程序法,進行民眾就醫選擇行為之研究,探討民眾偏好之 醫院類型與個人就醫選擇要素、就醫特性之相關性。依民眾對醫院總偏好值最高者,分為偏 好醫學中心及偏好區域醫院。研究結果發現,並非所有民眾皆以醫學中心為最後之選擇決策 ,約三分之一受訪者給區域醫院較高之總偏好值。偏好不同醫院類型者,對選擇要素的重要 性優先順序有差異,偏好醫學中心者較偏好區域醫院者重視醫德醫術、醫療儀器及環境設備 三要素,而偏好區域醫院者則相對較重視服務態度、等候時間及醫院位置,顯示醫學中心及 區域醫院有各自之特色及優勢,也明確地標示了這兩種類型醫院之市場區隔。但「醫德醫術 、醫療儀器、服務態度」是一致性被認為最重要之前三項選擇要素。受訪者居住地區、年齡 、教育程度、常就醫機構及醫院經驗亦與偏好醫院類型有顯著相關。 |
英文摘要 | The process of consumers' hospital selection is not simple. There are few related domestic papers on this evaluation mode and decision-making process. The analytic hierarchy process (AHP) was applied to six coastal towns in central Taiwan by means of sampling methods to study consumers' preference when choosing hospitals. This study mainly focused on hospital attributes for consumers to make their final selections. Based on their preference order of hospitals, consumers were divided into two groups-one that prefers medical centers and the other that prefers district hospitals. The results indicated that medical centers are not always the top choice, about one-third of the cases prefer district hospitals. Statistical analyses showed that consumers choose different hospitals for different reasons. These results not only identified respective advantages of medical centers and district hospitals, but also marked the different demands for these two types of hospitals- medical centers are characterized by their medical quality, medical equipment and environmental facilities, while district hospitals are characterized by their service attitude, short waiting time and convenient location. However, medical quality, medical equipment and service attitude are the top three important factors for those consumers when they are choosing hospitals. The sampled consumers' living areas, ages, education, and their hospital experiences are also significantly correlated to their hospital preference. |
本系統中英文摘要資訊取自各篇刊載內容。