查詢結果分析
來源資料
頁籤選單縮合
題 名 | 沒有生態,只有歷史:傳播生態研究之省思=No Ecology, But History: Re-Examination of Communication Ecology Research |
---|---|
作 者 | 黃淑蕙; | 書刊名 | 世界新聞傳播學院學報 |
卷 期 | 6 1996.10[民85.10] |
頁 次 | 頁1-15 |
分類號 | 890 |
關鍵詞 | 傳播生態; |
語 文 | 中文(Chinese) |
中文摘要 | 本篇論文旨在省思當前傳播生態的相關理論及研究方法。由於目 前的傳播研究對「傳播生態」的定義混淆不清,且未提出一明確的概 念性定義,因此本文試著說明,使用「傳播媒介與環境」的概念似乎 能更具體地架構傳播現象。本文認為相關的理論如生態學、模控論或 系統論,不是流於功能說,不然就是誤用生物學的觀點,窄化極富創 造力的傳播行為。基本上,這些理論只幫助了問題的提出 (Proposing Question),並未有一具體的方式來測量概念或有助於下 操作性定義。 本文發現,應該利用歷史研究法,從適切的理論如資源依賴理論 (Resource Dependence Theory),找出重要變項,再利用這些變項 之間的關係,作為解釋媒介與環境之間的互動的依據。本文結論:沒 有生態,只有歷史!唯有從探討歷史背景(Historical Context),而 不是應用非人文的生態理論來解釋人的社會的傳播現象,才是研究傳 播生態的適切途徑。 |
英文摘要 | The main purpose of this paper is to examine the current theories and research related to communication ecology. This paper indicates that the existing conceptual definition of "communication ecology" is confusing. Therefore, this paper proposes a framework using "media and environment" as the concept to guide communication ecology research. An invisible functionalism is the major problem while applying theories such as ecology, cybernetics, and systematism to communication ecology. The communication process is either simplified or taken for granted by these theories. As a result, these theories, although helping proposing research questions, are not clear at operationalization level. This paper argues that historical analysis is efficient to understand mass communication phenomena. Also, resource dependence theory could be an appropriate approach to framework the relations between mass media and environment. This paper concludes that there is no ecology but history. It is misleading to simplify human action as the behaviors of other species. |
本系統中英文摘要資訊取自各篇刊載內容。