頁籤選單縮合
題 名 | 產品品質與成本之相關性: 情境觀點與實證=Correlations between Product Quality and Cost: A Contingent Viewpoint and Empirical Test |
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作 者 | 蔡明田; 陳嵩; 張淑昭; | 書刊名 | 輔仁管理評論 |
卷 期 | 6:1 1999.03[民88.03] |
頁 次 | 頁69-94 |
分類號 | 494.56 |
關鍵詞 | 產品/市場策略; 規模經濟; 相對產品品質; 相對成本; Product-market strategy; Economic scale; Relative product quality; Relative manufacturing cost; |
語 文 | 中文(Chinese) |
中文摘要 | 許多研究以相對優勢的立場探討品質-成本間之相關性,唯研究結果卻相當分歧 。本研究自情境的觀點,探討企業產品╱市場策略取向及產業規模經濟對品質-成本相關性 的影響,並以本省59家工具機製造廠商、46家資訊硬體產品製造廠商為驗證對象。研究結果 顯示,在規模經濟產業(資訊硬體產品製造業),外部導向策略群的相對產品品質-相對成 本間有顯著的負相關性;在非規模經濟產業(工具機製造業),外部導向策略群的相對產品 品質-相對成本間有顯著的正相關性。最後,研究者對實證研究結果的意義及後續研究做一 些討論及建議。 |
英文摘要 | Research on the quality-cost correlations has been equivocal. This paper, basing on the contingent viewpoint, explores the effects of a firm's product-market strategy approach and industrial economic scale on the correla- lions between relative product quality and relative cost. Fifty-nine manufacturers from machine tool industry and forty-six manufacturers from information hardware industry were sampled as empirical subjects. Results indicate relative product quality is negatively correlated with relative cost among firms with externally oriented strategy and operating in economic scale industry, but positively in noeconomic scale industry. The implications and suggestions for future studies are discussed based on the study. |
本系統中英文摘要資訊取自各篇刊載內容。