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頁籤選單縮合
題名 | 亞洲航空策略規劃共識營個案探證=The Case Study of Consensus Camp of Strategic Planning in Air Asia |
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作者姓名(中文) | 鄭榮郎; | 書刊名 | 商管科技季刊 |
卷期 | 2:1 2001.03[民90.03] |
頁次 | 頁109-121 |
分類號 | 553.97 |
關鍵詞 | 共識營; 策略規劃; 企業改造; 目標管理; Consensus camp; Strategic planning; Reengineering; Management by objective; |
語文 | 中文(Chinese) |
中文摘要 | 本文由策略規劃相關文獻的探討,提出策略規劃共識活動的想法。經由共同塑造企業的經營理念、使命與願景後,再結合目標管理的方法,使策略規劃執行面的架構更為完整,並以亞洲航空個案為案例,採取實際參與觀察的方式,親自訪談相關人員與級資料的搜集,探討亞洲航空組織由盛而衰的過程,其間並經歷三次股東改組經營權易手,企業正轉虧為盈之際,如何透過共識活動的手法,凝聚員工對變革的共識,進行經營策略規劃,達成企業轉型的目的。 |
英文摘要 | Our overall research goal is analyzing the effects of consensus camp on strategic planning through a literature review of articles about strategic management. We aim to provide a more complete framework for attempting organization objectives by Management by objective (MBO) approach with strategic planning and through sharing management philosophy, mission and vision among employees, We use the Air Asia as the case study example. In this research we collect data through practical interview, second data and questionnaires to the process of Air Asia's vicissitude. There were three changes in shareholder structure. As the Air Asia is turning losses into profits, top manages tries to use the consensus camp skill to upgrade the employee's attitude to changes and then implement the strategic planning to achieve the goal of business reengineering. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。