頁籤選單縮合
題 名 | 企業導入客戶關係管理之探討=Implementing Customer Relationship Management (CRM) into Enterprises |
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作 者 | 許宜煊; | 書刊名 | 南臺科技大學學報 |
卷 期 | 25 2001.03[民90.03] |
頁 次 | 頁86-92 |
分類號 | 496.7 |
關鍵詞 | 關係行銷; 一對一行銷; 客戶關係管理; |
語 文 | 中文(Chinese) |
中文摘要 | 本文對企業電子化中客戶關係管理做一探討,並研究客戶關?管理與企業之互動。由於世界各地的競爭愈見激烈與目前多變的商業型態,透過網際網路來維持或爭取更多商業機會實有必要。然而,客戶關係管理與關係行銷將帶給企業更直接與更有效的利益,但其內部技術與機制卻更多元化與複雜性,所以廠商在從事關係行銷時,應謹責處王整個流程與技術整合的互通性。除了充分瞭解各部門的流程與資訊外,尚須對各項資訊科技應用做一適當的認知與評估,並注意客戶需求的變動,以避免好不容易建立起的互信毀於一旦。 |
英文摘要 | This paper discusses the establishing of e-business, and its interaction with Customer Relationship Management. The global marketing is getting more and more competitive; Business type is going to be more diverse. Therefore, how to get business opportunities through Internet is become important. Besides, the procedure of Relational Marketing is becoming more efficiency and easier than the traditional direct buy-sell business. Company doing Relational Marketing must be careful to consider the different kind of functions and technology integration. Company not only to realize the procedure of implementation but also knowing how to evaluate the application of all technology in order to find the customer’s need. And thus, Firms be able to adjust their strategies to keep the mutual relationship with customers in the long run. |
本系統中英文摘要資訊取自各篇刊載內容。