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題 名 | 漫畫的消費行為與意義:漫畫迷與非漫畫迷之比較=The Consuming Behavior of Comics and Its Meaning: Comparing the Comics Fan and Non-Fan |
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作 者 | 蕭湘文; | 書刊名 | 民意研究季刊 |
卷 期 | 213 2000.07[民89.07] |
頁 次 | 頁55-89 |
分類號 | 011.95 |
關鍵詞 | 漫畫迷; 漫畫的消費行為; Comics fan; Consuming behavior of comics; |
語 文 | 中文(Chinese) |
中文摘要 | 近幾年讀者對漫畫媒介的消費帶動漫畫市場的成長,然而雖然同樣是漫畫讀者,有些人可能在漫畫消費的各種行為上更積極或更投入,有些人則只是當作休閒的媒介之一,與其他的休閒媒介沒有多大的區隔。前者的表徵行為就是漫畫迷的顯現,而後者只能視為一般的漫畫讀者。兩者在漫畫的消費行為上是否有所不同是本研究探討的目的。 除了透過問卷調查對照漫畫迷與非漫畫迷的消費行為外,並且從漫畫迷者的焦點訪談中了解漫畫迷漫畫消費的更深層意義。 結果發現,漫畫迷與非漫畫迷在下列的消費行為上有明顯的區隔:使用漫畫經驗的長久、對自己就是日本漫畫迷的同意程度、漫畫取得來源以購買或租閱居多、閱讀漫畫時所產生快感的原因、對於搜尋漫畫相關資訊的主動性、單次閱讀漫畫時間的長短、看到一半放棄閱讀的比例、到租書店消費的頻率與金額、購買漫畫的原因或場所、認為租閱漫畫傷害著作權嚴重的程度、漫畫的消費與使用涉入程度、漫畫相關活動涉入的程度、漫畫對生活影響的程度、對於漫畫是否是正當休閒的評價、漫畫對學生不良影響的評比。 |
英文摘要 | Due to the energetic consumption by readers, the comics markethere has been prosperous in recent years. However, there are twokinds of readers. One is aggressive in comics-related activities, whilethe other merely treats comics as common leisure media. The formeris so called "the comics fan", and the latter "the common readers". Themajor purpose of this research was to identify the fan and non-fanreaders of comics, and then examine the differences between these twogroups. The results showed that fan and non-fan readers can be dis-tinguished by the following measures: the history of reading comics;the extent of self-conception of being a fan of Japanese comics; thechannel to access comics; the source of pleasure in reading comics; theactivity of searching for information about comics; the average lengthof each exposure; the frequency of renting and amount of purchase;the reason and location of purchasing comics; the frequency ofincomplete reading; the extent of involvement in comics use andrelated activities; the extent of being influenced by comics; thejudgment of reading comics as a proper or improper leisure activity;the judgment of comics as a proper or improper medium to children. |
本系統中英文摘要資訊取自各篇刊載內容。