頁籤選單縮合
題 名 | 品牌轉換與市場佔有率預測模型實證研究--以即飲式烏龍茶為例=An Empirical Study of Prediction Model on Brand-switching and Market Share--An Examination of Oolong Tea Drink |
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作 者 | 吳淑鶯; | 書刊名 | 產業管理學報 |
卷 期 | 1:2 2000.04[民89.04] |
頁 次 | 頁287-302 |
分類號 | 496 |
關鍵詞 | 品牌轉換; 市場佔有率; 學習模型; Brand switching; Market share; Learning model; |
語 文 | 中文(Chinese) |
英文摘要 | The focus of this artic1e is the problem of polycontextuality and the unity of society. It bases on the system theory and emphasizes its character as a theory of differentiation. This artic1e explores the following points: First of all, the author will distinguish between the social system and the psychological system. Secondly, the author will define communication as basic unit of the society. The author also asserts that the society is what communications arrive, and that the society is not arrived by communications. In other words, the society is only a self-description of the society that exists as a theme in the communications. Thirdly, the author asserts that the modern society is a functional differentiated society and that the polycontextuality is not other than its necessary result. No concept of the unity of society is exc1usively correct under these conditions. The possibility of the social order must also be observed under these conditions. The mutual limitation of the functional subsystem of society can better explain the integration of society than the theory of normative integration. The concepts of the unity of society compete with each other in the explanation of the resu1t of the functional Differentiation and the polycontextuality in the semantic level. |
本系統中英文摘要資訊取自各篇刊載內容。