頁籤選單縮合
題名 | 模糊數應用於策略研擬之研究--以高雄國賓飯店為例=Fuzzy Numbers Applied in the Study of Strategies--Ambassador Hotel at Kaohsiung |
---|---|
作 者 | 甘兆欽; | 書刊名 | 技術學刊 |
卷期 | 15:4 2000.12[民89.12] |
頁次 | 頁659-666 |
分類號 | 494.542 |
關鍵詞 | 模糊數方法; 財務強勢; 競爭優勢; 產業吸引力; 環境穩定性; Fuzzy numbers method; Financial strength competitive advantage; Industry strength; Environment stability; |
語文 | 中文(Chinese) |
中文摘要 | 本文引用太空分析法(SPACE)概念,針對企業內外部診斷所得到的財務強勢(FS)、競爭優勢(CA)、產業吸引力(IS)及環境穩定性(ES)等四項評價值,擬以模糊數方法(fuzzy numbers method, FNM)從事策略研擬,並提供給積極型(樂觀者)、穩健型與保守型(悲觀者)等價值觀念不同的策略管理者研擬不同的策略並與太空分析法所擬的策略做比較。擬以高雄國賓飯店為例,研究結果發現:模糊數能較客觀的判斷FS、CA、IS與ES等評價值的強弱;並針對不同人格特質的管理者擬定不同策略。 |
英文摘要 | This paper presents a fuzzy numbers method for developing strategies based on the diagnosis of the internal and the external environment. The internal financial administration includes financial strength (FS) & competitive advantage (CA). The behavior of the competitors includes industry strength (IS) and environment stability (ES). The result of the fuzzy numbers method can provide a optimist, pessimist or moderate person with a self-examining method. This research shows much improvement on FS, CA, IS, an ES by fuzzy numbers method than by SAPCE method. The “Ambassador Hotel at Kaohsiung” was taken as an example. This offers a self-examining method for manger’s reference. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。