頁籤選單縮合
題 名 | An Application of Fuzzy Clustering in Group-Positioning Analysis=模糊集群於群組定位之應用 |
---|---|
作 者 | 徐村和; | 書刊名 | 國家科學委員會研究彙刊. 人文及社會科學 |
卷 期 | 10:2 2000.04[民89.04] |
頁 次 | 頁157-167 |
分類號 | 496.4 |
關鍵詞 | 模糊集群; 策略群組; 市場區隔; 市場定位; Fuzzy clustering; Strategic group; Market segmentation; Market position; |
語 文 | 英文(English) |
英文摘要 | Before designing a product and selecting marketing strategies, a company must conduct consumer studies in order to determine the optimum combination of product benefits desired by consumers. Due to large market size and the various sought-after product benefits, a company may also need to properly analyze different market segments in order to survive and succeed in a competitive environment. It is especially important for a company to understand its own market position as well as competitors' market strategies. This study integrates the concepts of market segmentation, strategic groups, and performance to construct a three-dimensional Fuzzy Group-Positioning Model (FGPM). The FGPM is proposed to closely emulate human thinking processes and better understand the relationship between consumer's consumption patterns, the competitive situation within the industry and the referential values of strategic position. In addition, this study modifies the "fuzzy cluster analytical method" to solve the cluster numbering and address the fuzziness among group boundaries. |
本系統中英文摘要資訊取自各篇刊載內容。