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題 名 | 產業競爭與經營績效--臺灣地區國際觀光旅館之策略群組分析=An Empirical Study on the Relationship between Strategic Groups and Performance in Taiwan's International Tourist Hotel Industry |
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作 者 | 李銓; 李文瑞; 許筱雯; | 書刊名 | 企業管理學報 |
卷 期 | 48 2000.12[民89.12] |
頁 次 | 頁89-120 |
分類號 | 489.2 |
關鍵詞 | 國際觀光旅館; 策略群組; 移動障礙; 策略事業單位; International tourist hotel; Strategic group; Mobility barrier; Strategic business unit; |
語 文 | 中文(Chinese) |
英文摘要 | By applying the framework of strategic group to Taiwan's international tourist hotel industry, this paper examines whether strategic groups exist in this industry and the relationship between their strategic behavior, mobility barriers, and performance. Factor analysis, two-stage cluster analysis, discriminant analysis, one- way ANOVA/MANOVA, and Scheffe multiple comparison are used to proceed empirical analysis. Findings of this paper indicate that: According to the similarity of resource-owned and strategy-used, Taiwan's international tourist hotel industry can be divided into four strategic groups. There are significant differences among strategic groups in their sources and level of mobility barriers. Various strategic groups are significantly different in their operation performance. Market segmentation and pricing strategy are the most significant and important factors affecting performance. |
本系統中英文摘要資訊取自各篇刊載內容。