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題名 | 利用模糊層級分析法評選旅行社承辦國小戶外教學之研究=Fuzzy AHP for Selection among Travel Agencies in the Undertaking of Elementary School Outdoor Educational Activities |
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作者 | 陳璋玲; 鄭斐文; Chen, Chung-ling; Cheng, Fei-wen; |
期刊 | 休閒與遊憩研究 |
出版日期 | 20080000 |
卷期 | 2:1 2008[民97] |
頁次 | 頁133-162 |
分類號 | 992.5 |
語文 | chi |
關鍵詞 | 戶外教學; 旅行社; 模糊層級分析法; Outdoor education; Travel agency; Fuzzy AHP; |
中文摘要 | 戶外教學是「走出教室」的一種學習。目前台灣大多數國小每年舉辦一至二次的戶外教學,且大多委由旅行社辦理。選擇合適的旅行社和戶外教學的品質有很大的關聯,然在學校目前的實務運作及學術探討上,仍缺乏一套明確的評估項目及客觀的評估方法。因此,本研究目的乃在建構一套承辦國小戶外教學旅行社的評估模式。本研究首先彙整相關文獻及教師意見以選定關鍵評估準則,並以因素分析將準則分為四個評估構面。本研究續以模糊層級分析法建立一套旅行社的評選模式並計算各評估準則的權重。結果顯示四個主評估構面以「安全性」最受重視;十五個細部評估準則中以「交通工具的安全性」、「能迅速處理顧客的問題」、「旅行社對學校要求事項的配合度」、「安排的領隊與司機的經驗及水準」、「提供的遊程及活動是否適切」等因素最受決策單位重視。本研究所建構之模式將可做為國小評選旅行社承辦戶外教學之參考。 |
英文摘要 | Outdoor education is one way of learning, which provides opportunities for students to learn knowledge outside the classroom. Most of Taiwan's elementary schools hold one or two outdoor educational activities every year and most of these activities are organized by travel agencies. The selection of a "proper" travel agency would improve the quality of outdoor education. However, it is found that no matter for the concerned schools or in the relevant literature, there is a lack of evaluation criteria and evaluation methods in the selection. Thus, the purpose of this study was to build an evaluation model applied on the selection of travel agencies. First, the study elicited a series of key evaluation criteria from the literature and teachers, and used factor analysis to divide these criteria into four evaluation dimensions. Then, by using fuzzy analytic hierarchy process (AHP) the study built an evaluation model and calculated the weight of each criterion. The result showed that 'safety' was the main evaluation dimension that teachers concerned the most, and among the 15 evaluation criteria, 'safety of transportation,' 'quick response to customers in dealing with problems,' 'compliance with the school's requirements,' 'experience of tours guides and bus drivers,' and 'tour schedule' were the most valued. The evaluation model provided an important reference for elementary schools in the selection of travel agencies. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。