頁籤選單縮合
題名 | 臺北市大學女學生對外出服之色彩喜好分析研究=A Report on the Color in Favor of Daytime Dress of Taipei College Female Students |
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作者 | 王彥熙; 王乃巧; | 書刊名 | 華岡紡織期刊 |
卷期 | 6:1 1999.03[民88.03] |
頁次 | 頁39-47 |
分類號 | 496.34 |
關鍵詞 | 外出服; 色彩; 購買行為; Daytime dress; Color; Purchasing behavior; |
語文 | 中文(Chinese) |
中文摘要 | 本論文旨在探討臺北市大學女學生消費者,對於外出服之色彩喜好重視程度著手 分析,由於大學女學生對購買外出服的選擇已朝向多方面著眼點購買,對色彩上的喜好,是 否會影響其消費行為。本研究所得結論為北市大學女學生對外出服飾的購買行為屬強烈的自 我意識消費型態。其他諸多相關重要結論盼能提供為臺灣服飾業者實務作業之參考。 |
英文摘要 | The analysis on the color tendency of Taipei College girls' (female students') daytime dresses. The main subject of the paper is to discuss how much Taipei College female students lay emphasis on the color of their daytime dresses. Also on how the color will affect their purchasing behavior since they have already developed their purchasing behavior according to a lot more other opinions. The conclusion I got from this discussion is all Taipei female students have a strong sense of egoism when purchasing clothes. I hope all of the other specific details of my report are able to become valuable information for the fashion designers to consult during their process of creating. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。