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題名 | The Strategies of Applying English to Business: Fully Practice the Instruction of ESL Students' Commercial Correspondence |
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作者 | Chu,Min-huai; | 書刊名 | 南亞學報 |
卷期 | 19 1999.07[民88.07] |
頁次 | 頁183-195 |
分類號 | 493.6 |
關鍵詞 | 商業書信; 商業英文; Commercial correspondence; Strategy; Practice; Fundamental knowledge for business; A well-organized structure; Clarity; Conciseness; |
語文 | 英文(English) |
英文摘要 | This paper aims to explore how to duly apply English to commercial correspondence, and further provide some strategies for this matter. Based upon my experience in teaching English correspondence for international trade, I attempt to submit several strategies toward this issue, expecting to have a positive effect on ESL students who are learning commercial English correspondence. This paper falls into three parts. The first part, strategy I--fundamental knowledge for business, is to suggest that the course of commercial English correspondence take care of both theory and parctice, not only the extension of English composition. The Second part, strategy II--a well-organized structure, is to state that a well-organized structure can not only promote the quality of content but also make the letter itself understood easily. The third part, strategy III--an expression with clarity and conciseness, is to convey clarity serves as the most fundamental factor for a business letter, and that conciseness acts as the basis of clarity. With the exploration of this paper, I really hope that it can have a help to those who are teaching or learning commercial English correspondence. |
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