查詢結果分析
來源資料
頁籤選單縮合
題名 | The Relationship between Publicity of Corporate Information Communicatiors and Investors' Beliefs=公司資訊揭露媒體知名度與投資者信念之關係 |
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作者 | 吳麗皙; | 書刊名 | 文大商管學報 |
卷期 | 4:1 1999.07[民88.07] |
頁次 | 頁1-12 |
分類號 | 553.977 |
關鍵詞 | 公司資訊揭露媒體知名度; 投資者信念; Publicity of corporate information communicators; Investors' beliefs; |
語文 | 英文(English) |
中文摘要 | 本文驗證公司資訊揭露媒體知名度與投資者信念之關係。樣本隨機抽取目前有在臺灣集中市場買賣證券之個人投資者,採問卷調查方式。結果顯示公司資訊揭露媒體知名度愈高,影響投資者信念愈大。此種結果隱含在自然人占大多數或是投資環境未臻成熟的投資市場,個別投資人較傾向是非理性的做投資決策,而不尋求專家或是公司管理當局諮詢,反而以揭露媒體之周邊條件--知名度,來判斷公司訊息是否可信的標準,亦即揭露媒體知名度高低影響投資者信念大小,最後衝擊投資決策。 |
英文摘要 | This study examines the relationship between publicity of corporate information communicators and investors' beliefs. Random samples are taken from individual investors who buy and sell securities in the stock market of Taiwan. Data were gathered via a survey method. Survey results indicate that the more publicity that communicators have implies a larger impact that their disclosure of corporate information will have on investors' beliefs. This finding implies that individual investors tend to make irrational investment decisions in a stock market where they account for the majority of all investors or the investment environment is still immature. Instead of seeking expert advice or consulting with the management of a company, such investors depend on the peripheral conditions of the communicators, i.e. their publicity, as a criterion for determining the credibility of corporate information. This phenomenon suggests that the high or low publicity of communicators will influence investors' beliefs to varying extents, ultimately impacting investment decisions. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。