頁籤選單縮合
題 名 | 臺灣資訊業者的國際促銷策略與其所遭到的瓶頸=The International Promotion Strategy and Bottleneck of Taiwanese Information Industry |
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作 者 | 梁莉莎; | 書刊名 | 中華工商專校學報 |
卷 期 | 18 1999.03[民88.03] |
頁 次 | 頁14-28 |
分類號 | 496.5 |
關鍵詞 | 國際促銷策略; International Promotion Strategy; |
語 文 | 中文(Chinese) |
中文摘要 | 經過十幾年的努力,臺灣的資訊業已成為全球的電腦製造重鎮。全世界的知名電 腦廠商如 Dell、IBM、COMPAQ、HP、NEC 等不但在臺灣設有 IPO,而且逐年擴大對臺的採購 量和金額。臺灣的資訊產品中有 14 項產品的產量位居全球第一。著名的臺灣大廠如宏�痋B 大眾、源興、全友、力捷、友訊等除了透過 OEM/ODM 方式替上述國際大廠代工外, 尚以自 己品牌的產品行銷全世界。本篇報告主要探討臺灣資訊業所採用的國際促銷策略 -- 國際廣 告、人員推廣、國際參展、公共關係、發貨倉庫等與促銷時所遭遇的瓶頸或問題,並以宏�� 與中磊 2 家資訊廠商作個案探討。 |
英文摘要 | After more than 15 years period of hard working, the computer industry of Taiwan has now became the most important global supply base for computers and peripherals. The famous global computer firms such as IBM, COMPAQ, Dell have not only an IPO in Taiwan; but also have increased the purchasing quantity as well as purchasing amount. The production of fourteen computer products is No. 1 in the world. Firms like ACER、 LEO、 LITEON、 MICROTER and UMAX have manufactured computers and peripherals for famous international corporations by OEM/ODM, they also sell their products to worldwide market with their own brand name. This report is to study the international promotion strategies adopted by Taiwanese Computer Companies and bottleneck problems they encountered during promotion. Finally, two cases have been discussed. |
本系統中英文摘要資訊取自各篇刊載內容。