頁籤選單縮合
題 名 | 臺灣通訊業主要產品結構變化與趨勢=Trends and Change for the Major Products of Communication Industry--An Empirical Study of Taiwan |
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作 者 | 廖世義; | 書刊名 | 正修學報 |
卷 期 | 13 2000.12[民89.12] |
頁 次 | 頁157-168 |
分類號 | 555.96 |
關鍵詞 | 通訊產業; 產業分析; 產品結構; Communication industry; Industrial analysis; Marketing structure; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究目的在對臺灣通訊產業產品市場結構的改變作整體性的分析。藉由主要通訊產品平均產值的變異數分析及Scheffe多重比較,以了解近年我國主要通訊產品在內外銷市場上分佈的特性與優劣勢,並由相關與迴歸分析建立通訊業總產值之預測模式,以利業者掌握產業產品市場變化的發展趨勢。結果顯示:在整體產值分析得知網路產品1996至1997 年成長率最高,而局用交換機的表現有衰退現象。有線CPE的平均產值顯著大於其他產品,且其在外銷市場表現優異,有線傳輸設備在內外銷市場均亟待努力。本研究並提供通訊業者相關資料及策略性之建議,希望對廠商的市場開發策略與產品的研發方面,能夠有相當的助益。 |
英文摘要 | The study aims to probe integrally the change of marketing structure for the major products of communication industry in Taiwan. To figure out the distribution and characteristics of major communication products in domestic and export marketing, ANOVA and Scheff'e multiple comparison are applied to tell the differences among several averaged output values of major products. By way of correlation and regression analyses, forecasting model of total output values of communication industry is built. The results indicate that growth ratio of network product is the highest during 1996 to 1997, and the need of private branch exchange (PBX) is going decadent. The averaged output values of customer premise equipment (CPE) is significant higher than the other products especially in export marketing. However, cable communication equipment requires more effort to promote domestic and export marketing. Moreover, firms' level managerial strategy and product development related suggestions are also proposed. |
本系統中英文摘要資訊取自各篇刊載內容。