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| 題 名 | 兩獨立產品之組合策略與福利分析=The Analysis of Welfare and Bundle Strategy of Two Independent Products |
|---|---|
| 作 者 | 曾貝莉; | 書刊名 | 正修學報 |
| 卷 期 | 20 2007.11[民96.11] |
| 頁 次 | 頁167-175 |
| 分類號 | 496.5 |
| 關鍵詞 | 個別產品策略; 單純產品組合策略; 混合產品組合策略; Separate component strategy; Pure bundle strategy; Mixed bundle strategy; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 考慮一個二人三期的賽局,存在兩個獨立產品市場,市場1的獨占廠商可以採取個別產品、單純產品組合或混合產品組合策略,然後在市場2和另一廠商雙占競爭。研究發現,獨占廠商採取單純產品組合策略利潤最大,個別產品策略利潤次之,混合產品策略利潤最小;當獨占廠商採混合組合產品策略時,消費者剩餘最大;而當獨占廠商採取個別產品策略時,社會福利與生產者剩餘最大。 |
| 英文摘要 | Our analysis is based on a two-person three-stage game. There exist two independent markets. The monopolist on the first market can adopt separate component strategy, pure bundle strategy or mixed bundle strategy to compete with the other product on the second duopoly market. The conclusions are that the best strategy for the monopoly is pure bundle strategy, the second best strategy is separate component, and mixed bundle strategy is the worst one. If the monopoly adopts the mixed bundle strategy, the consumer's surplus will be the best. If the monopoly adopts the separate component strategy, the social welfare and producer's surplus will be the best. |
本系統中英文摘要資訊取自各篇刊載內容。