查詢結果分析
來源資料
頁籤選單縮合
題 名 | 航空公司競爭力指標之研究=The Study on the Index of Airlines' Competitiveness |
---|---|
作 者 | 張有恆; 彭真悌; | 書刊名 | 民航季刊 |
卷 期 | 1:3 1999.09[民88.09] |
頁 次 | 頁237-254 |
分類號 | 557.92 |
關鍵詞 | 開放天空政策; 競爭力; 民航主管機關; Open sky policy; Competitiveness; Civil aeronautics administration; |
語 文 | 中文(Chinese) |
中文摘要 | 自政府採行開放天空政策,國內航空市場競爭激烈,航空公司莫不尋求增強其競 爭力之道。本研究根據我國航空業之現況、特性以及國內外相關文獻,探討國內航空公司競 爭力之本質以及定義。經由相關文獻之探討,本研究將國內航空公司競爭力定義為有效率運 用資源,永續地提高顧客與股東之價值,並以經營能力、價格競爭力、服務品質、生產力以 及成本競爭力五項構面,提供民航主管機關與航空業者評估績效時之參考。 |
英文摘要 | Domestic airlines have competed more fiercely since Taiwanese government deregulated the domestic airline market in 1987. Many airlines are looking for the ways to enhance their competitiveness. According to the present situation, characteristics of the airline industry and the literature, we define competitiveness as utilizing the resources more efficiently, improving customers and stakeholders' value sustainably. We establish five constructs, the management ability, price competitiveness, service quality, productivity, and cost competitiveness to provide CAA and airlines to evaluate their performance. |
本系統中英文摘要資訊取自各篇刊載內容。