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題 名 | 花蓮師院運動代表隊對第廿九屆大專運動會贊助效果之認同情形分析=An Analysis of Sponsorship Recognition during 29芌Collegiate Athletic Games |
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作 者 | 蕭嘉惠; | 書刊名 | 花蓮師院學報 |
卷 期 | 9 1999.06[民88.06] |
頁 次 | 頁153+155-176 |
分類號 | 993.13 |
關鍵詞 | 贊助; 贊助效果; 回想; 確認; Sponsorship effect; Recall; Recognition; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在瞭解大專運動會之贊助效果,研究對象為花蓮師範學院參加第廿九屆 大專運動會之教練、管理及選手共 42 名。並以「第廿九屆大專運動會贊助效果評估問卷」 為研究工具,進行問卷調查。根據實際調查所得資料,以描述統計及卡方考驗等統計方法處 理,結果發現: 1. 受試者對贊助商的回想確認率相當低。 2. 性別對贊助效果的認同程度,有顯著差異存在。 |
英文摘要 | The purpose of the study was to determine if people attending the Collegiate Athletic Games could accurately identify the official sponsors. Sponsorship recall and recognition methodology was used, and a survey specific to the 29 �� Collegiate Athletic Games was developed. Respondents included forty-two people who identified themselves as a Collegiate Athletic Games athlete, spectator, or worker. The researc instrument "Sponsorship Recall and Recognition Questionnaire" was administered. Descriptive statement and Chi-square analysis were utilized for data analysis. Within the scope of this study, the following conclusions were derived; (a) Repondents could not accurately identify the official sponsors. (b) Significant differences were found at sponsorship effect between male and female. |
本系統中英文摘要資訊取自各篇刊載內容。