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題 名 | 不同寬高比及編排方式之中文明體字易讀性和意象研究=Studies on the Legibility and the Image of the Layout and the Ratio of Width to Height of Ming Style Characters in Chinese= |
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作 者 | 陳俊宏; 黃雅卿; 曹融; 邱怡仁; | 書刊名 | 科技學刊 |
卷 期 | 6:4 1997.10[民86.10] |
頁 次 | 頁379-395 |
分類號 | 312.74 |
關鍵詞 | 中文明體字; 字寬字高比; 編排; 易讀性; 意象; Ming character; Ratio of width/height; Layout; Legibility; Image; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究採「閱讀數量控制法」及「語義分析法」來探討中文明體字因字寬字高比 及編排方式的改變,對易讀性和意象的影響,其主要目的在尋求較較適合閱讀的明體字字寬 字高比及其排列方式。以供視覺傳達設計實務和教學上的參考。實驗用字組內容是由教育部 頒佈的中文常用字中,以等距取樣法抽取 300 字,再採隨機排列並加上標點符號。 字體大 小 14 點,字距 0,行距 2/3。自變項為:(一 ) 字形,含正體 (寬高比 1:1)、平二 (寬 高比 1:0.8)、長二 (寬高比 0.8:1);(二 ) 排列方式,分橫排與直排;(三 ) 行長,含 每行 15、25、35 字等。全部字組共計 18 組。依變項是:(一 ) 各字組的閱讀時間 (閱讀 速率 ); (二 ) 各字組的意象。 受測樣本數在易讀性實驗部份為 1356 人次 (男 733,女 623),意象測定部份為 100 人 (男女各 50 人 )。 所得主要結論如下:一、閱讀速率較佳 的字組,在意象評估上並不一定理想;而閱讀速率較差的字組,其意象評價大都欠佳。二、 如要兼顧另計性與良好的意象,則應掌握以下的原則:1. 使用平二 (寬高比 1:0.8) 或長 二 (寬高比 0.8:1) 字形。2. 採用橫排形式。3. 行長不宜過長,以 25 字左右為宜。 二 ,如果不考慮信賴感因素,而欲獲得輕鬆、活潑、現代化與個性化的意象,並兼顧易誼性, 則可採用行長較短的編排形式 (行長 15 字組 )。四、平二字形切忌直排,其易讀性及意象 評價均差。五、閱讀速度之性別差異達顯著水準.女性優於男性。而意象評析則無顯著性別 差異。 |
英文摘要 | The effect of the ratio of the Ratio of width to height of Ming characters in Chinese on the legibility and the image of the layout was investigated by using the methods of Reading Speed Control and the Semantic Differential. The main purpose of this study was to find an effective ratio of width to height and the layout for legibility, which may provide useftil information for visual communication design practice and instruction. Three hundred characters were selected form a set frequ ently used Chinese characters issued by the Education Department. Taiwan. The size, the space, and the leading of the characters were 14 points, 0 point and 9 points, respectively. The independent variables chosen for this study included: (l)the ratio of width to height of characters (1:1,1:0.8,and 0.8:1); (2) the order of the character (vertical, horizontal); (3) the line length (15, 25,and 35 character). The dependent variables included: (l)the reading speed of each instrument; (2) the image measurement of each instrument. The population on the study of the effective legibility were 623 females and 733 males, and those on the study of the image were 50 females and 50 males. The major findings of the study are:(1) the character with high reading speed do not always have favorable image; the other hand, with worse legibility, the character always have unfavorable image;(2) the criteria for both effective legibility and favorable image are the ratio of width to height of the characters by 1:0.8 or 0.8:1, horizontal order of the characters, and a line length of 25 characters;(3) the line length of 15 characters is the best layout for effective legibility and clear, vivid, modem and personality image;(4) characters of the ratio of width to height by 1:0.8 in vertical order are the least effective legibility and favorable image; (5)significant differences are found between males and females on effective legibility in which females are better than males; however, so significant differences were found between males and females on image measurement. |
本系統中英文摘要資訊取自各篇刊載內容。