查詢結果分析
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題名 | 報紙的形象設定效果研究:以民國八十三年臺北市市長選舉為例=The Image Setting Effect of Election Reporting |
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作者 | 金溥聰; King, Pu-tsung; |
期刊 | 新聞學研究 |
出版日期 | 19970700 |
卷期 | 55 1997.07[民86.07] |
頁次 | 頁203-223 |
分類號 | 573.3 |
語文 | chi |
關鍵詞 | 形象設定; 選民評價; 候選人議題與形象; Image-setting; Candidate images; Candidate evaluation; Election campaign; |
中文摘要 | 本論文針對1994年臺北市長選舉,研究的主要問題是:一)檢驗報紙是否具有候選人形象設定的效果,二)檢驗影響報紙形象設定效果的各種情境因素,包括媒介使用、省籍、教育程度、年紀、政黨認同等,三)檢驗選民對各個候選人情感好惡評價的有效預測變項。研究設計主要分成:一)內容分析:選舉期間,針對國內三大報紙中,有關候選人議題與形象的報導,進行為期四個月的內容分析。二)電話調查:在選舉投票日的前一週內,對臺北市的選民進行有關候選人形象的電話訪問調查。 |
英文摘要 | This study collected its research data from the 1994 Taipei mayoralty election. The main research foci of the study are: 1) to verify the second-level media agenda-setting effects, namely, the candidate-image-setting effects of the newspapers; 2) to examine the different contingent conditions of the media image-setting effects, including media exposure, education, age, gender, party identification, and sub ethnicity; 3) to investigate the best predictors of the image-setting effects among voters. The research design of the study includes two parts: 1) to content-analyze three leading newspapers' reporting (for a period of four months) about campaign issues and candidate images during election campaign; 2) to conduct a telephone survey within one week before the election day to collect voters' opinions about candidate images. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。