頁籤選單縮合
題 名 | A New Coffee Shop Location Planning for Customer Satisfaction in Taiwan |
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作 者 | Ko, Wen-hwa; Chiu, P. Chihwei; | 書刊名 | International Journal of Information Systems for Logistics and Management |
卷 期 | 2:1 民95.11 |
頁 次 | 頁55-62 |
分類號 | 496.34 |
關鍵詞 | Analytic hierarchy process; AHP; Coffee shop; Consumer satisfaction; Location planning; |
語 文 | 英文(English) |
英文摘要 | ABSTRACT The purpose of this study is to select on optimal alternative for the planning of new coffee shop based on customer satisfaction. We used a modified Delphi method involving 5 experts and 10 coffee shop managers. We analyze the data using an Analytic Hierarchy Process (AHP) method to find the weighted values of each evaluation factors. We construct a decision structure including six criteria for the performance evaluation of the three alternatives. Locating the coffee shop in a commercial area was found to be the most preferable, followed by a school and a hospital center. The proposed method was found to be a good method for decision-making in coffee shop location planning. A more general model will be developed in further research. |
本系統中英文摘要資訊取自各篇刊載內容。