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來源資料
頁籤選單縮合
題 名 | 教育系統的顧客關係管理=Customer Relationship Management in an Educational System |
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作 者 | 羅偉碩; 葉長欣; | 書刊名 | 美和技術學院學報 |
卷 期 | 20 2002.04[民91.04] |
頁 次 | 頁161-171 |
分類號 | 527 |
關鍵詞 | 教育系統; 顧客關係管理; 網站架設; Educational system; Customer relationship management; Website setup; Web mail; |
語 文 | 中文(Chinese) |
中文摘要 | 以CRM(Customer Relationship Management)客戶關係管理技術為一種策略,用 行動導向的方式(action-oriented)去了解及改變畢業系友的行為,其應用為一套結合畢 業系友服務與銷售、行銷及支援的應用系統。根據畢業系友個別行為,提供專為畢業系友量 身訂做的服務;主要應用範疇為前檯分析的系統,此系統可協助學校確實獲悉系友的行為模 式及習慣,因此可強化系友之行銷及銷售分析,建立學校與系友長期永久的關係。本文以美 和技術學院企業管理系的系友為研究對象,其研究目的為:「探討各年度畢業系友對系友會 提供之各項服務接受度」、「初期以提供免費Web Mail及線上通訊錄查詢登錄系統等服務」 。 |
英文摘要 | Recently, customer relationship management (CRM) technique has become a business strategy of employing action-oriented method in exploring and changing behaviors of the graduates, such as the joining of new graduates, maintenance of the existing graduates and the privilege of the graduates. CRM also serves as an application system for customizing graduate service rendering, marketing, and support contingent upon individual demand of the graduates. The system may assist the school administration in analyzing the behavioral pattems of the graduates and intensifying the marketing and sale to them to further maintain a long-term school-graduate relationship. This study aims at exploring the acceptance of various services provided by the department to its graduates and free Web Mail and on-line directory services. The subjects in this study are graduates of the Department of Business Administration at the Mei Ho Institute of Technology. Major findings of this paper are as follows: 1.Graduates of this department demonstrate high acceptability of the various services provided by the department; 2.The website of this department has adequately delivered information on departmental announcements, further study, employment, alumni feedback; 3.Graduates demonstrate high acceptability and degree of interest in acquiring the information of the school development and department demands. |
本系統中英文摘要資訊取自各篇刊載內容。