頁籤選單縮合
題名 | 臺北市大學生對服裝店店面銷售方式的重視程度=The Extent of Emphasis on the Manner of Sales in Clothes Stores for Taipei College Students |
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作者 | 袁一權; 沈清正; | 書刊名 | 華岡紡織期刊 |
卷期 | 4:1 1997.03[民86.03] |
頁次 | 頁70-80 |
分類號 | 496.5 |
關鍵詞 | 服裝店; 銷售方式; Clothesstores; Manner of sales; |
語文 | 中文(Chinese) |
中文摘要 | 本文為探討臺北市大學學生,在購買服裝時對服裝店店面銷售方式的重視程度。利用問卷採「配額抽樣」方式調查,研究結果得知,臺北市大學學生最重視的是服務品質、商品款式與服裝價格;在銷售人員的服務方面最重視修改服裝;當顧客進入店中見到喜歡商品至決定購買這段時間是提供服務的適當時機。 |
英文摘要 | The extent of emphasis of the college students in Taipei on the manner of sales of clothes stores during shopping is discussed in this article. The asking paper of unrandom sampling was used. The results show that most emphasis of the students in Taipei is on the quality service, the appearance products and the price of products. For sale service, the most emphasis is on mending clothes. The best time for sale service is from the moment the customers get into the store and see something they like until they decide to buy it. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。