頁籤選單縮合
題名 | 臺北市大學女學生對外出服購買行為-款式與功能-之分析研究=The Analysis of Purchasing Behavior of the College Female Students in Taipei on the Styles and Functions of Daytime Dress |
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作者姓名(中文) | 郭秀盛; 王乃巧; | 書刊名 | 華岡紡織期刊 |
卷期 | 4:2 1997.03[民86.03] |
頁次 | 頁143-153 |
分類號 | 496.34 |
關鍵詞 | 外出服; 購買行為; 款式; 功能; Daytime dress; Purchasing behavior; Style; Function; |
語文 | 中文(Chinese) |
中文摘要 | 本論文旨在探討臺北市大學女學生消費者對於外出服之款式與功能方面之購買行為之分析研究,其分析範圍包含個人消費行為、服飾產品屬性、外出服款式與功能等三部份。本研究所得結論為臺市大學女學生對外出服飾費額度約為新臺幣1000元至3000元之間,且在款式上要有多功能性。其他諸多相關重要結論盼能提供為臺灣服飾業者實務作業之參考。 |
英文摘要 | The main purpose of this paper is to analyze the behavior of purchasing daytime dress of the college female students in Taipei, including three parts on consuming behavior of individuals, the property of dress products, the style and college female students is extremely self-conscious. The consumption frequency is once a month or two months, and the consumption outlay is between N.T.1000∼N.T.3000. furthermore, the style should be equipped with multi-functions. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。