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題 名 | 魚市場經營影響因素之探討與標竿競爭分析之應用=A Study of Key Operational Factors and Application of Benchmarking Analysis for Fish Wholesale Markets |
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作 者 | 李宗儒; 高瑞生; | 書刊名 | 農林學報 |
卷 期 | 48:1 1999.03[民88.03] |
頁 次 | 頁15-29 |
分類號 | 439.1 |
關鍵詞 | 魚市場; 標竿; 作業流程; 競爭態勢; Fish wholesale market; Benchmarking; Operational process; Competitive advantage; |
語 文 | 中文(Chinese) |
中文摘要 | 本文旨在探討影響魚市場經營成功與否之主要因素,透過此一因素分析進而建構 出魚市場在作業層面應努力之方向,並應用標竿競爭分析於臺中、埔心及嘉義三處魚市場上 ,了解其競爭態勢將有助於在動態的環境中規劃出因應策略。依據研究結果發現,拍賣過程 與作業流程是最受重視的評估類別,尤其是拍賣過程的公平、公開與公正性,因此農政單位 應針對此一要點而持續地推動電腦拍賣作業,並從作業流程之改善來提昇魚市場之作業效率 ,以期達到改善魚市場體質及強化其功能之目標。 |
英文摘要 | The purpost of the paper is to determine the key operational factors for running fish wholesale markets. From these key factors, we can find where the fish wholesale markets should improve. At the same time, we will apply benchmarking analysis to Taichung, Pu-Shin and Jia-Yi fish wholesale markets. Understanding their own competitive advantage is good for them to formulate their strategies in the dynamic environment. According to this research, we know that the most important valued category factors are auction procedure and operational process, especially the impartial, public, and equitable attribute in auction procedure. Therefore, government should continue encouraging managers of the fish wholesale markets to use computerized auction operation, and improving the efficiency of their operational process. |
本系統中英文摘要資訊取自各篇刊載內容。