頁籤選單縮合
題 名 | A Study of Strategic Plan for Small to Medium Firms in Taiwan=臺灣中小企業策略規劃之研究 |
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作 者 | 吳瑞山; | 書刊名 | 企業管理學報 |
卷 期 | 47 2000.08[民89.08] |
頁 次 | 頁27-58 |
分類號 | 555.45 |
關鍵詞 | 競爭優勢; Michael porter模型; 傳統勞力密集型產業; Competitive advantage; Michael porter's model; Traditional labor-intensive industry; |
語 文 | 英文(English) |
中文摘要 | 隨著全球經濟一連串的國際化及自由化,台灣的中小企業在國內及國 外市場皆面臨更多的競爭者,在新的動態競爭環境下,台灣傳統勞力密集型產業 值逐漸失去競爭力。本篇研究的目的主要針對以下問題:台灣傳統勞力密集型產 業面臨何種困境?是否有方法讓傳統勞力密集型產業可以克服這些困難並且維 持其競爭優勢? 為解決以上的問題,本篇論文探究競爭優勢理論,並且使用Michael Porter教授 的鑽石模型,並且使用此五力來分析競爭優勢。更進一步的,在政府的協助下, 台灣的中小企業透過再造的過程來建立競爭優勢。 最後,此論文根據Michael Porter教授的模型提供一些解決方式與建議給台灣的 中小企業及政府,並期望此論文所提供的解決方式對台灣傳統勞力密集型產業在 面臨挑戰時,能有所裨益。 |
英文摘要 | With the continuing internationalization and liberalization of the global economy, the SMEs in Taiwan face more competitors from both the domestic markets and the foreign markets. In the new dynamic competitive environment, the traditional labor-intensive industry of Taiwan is no more competitive. The purpose of this paper focus on the problems: what kinds of the difficulty the Taiwan's traditional labor- intensive SMEs encounter now? and if there some solutions for the Taiwan's SMEs their can adopt to overcome the problems and maintain their competitive advantage? To solve the above mentioned questions, this paper investigates the theories of the competitive advantage, and uses the Prof. Porter's Diamond model and 5 forces to analyze the competitive disadvantages. Furthermore, the possible competitive advantages are also found through the re-structuring process of the SMEs and through the government's help. Finally, this paper the paper provides some solutions and recommendations for the SMEs and the government in Taiwan based on the Prof. Porter's model, and hope that the solutions found in this paper are helpful for the traditional labor-intensive industry to go through their challenges. web. |
本系統中英文摘要資訊取自各篇刊載內容。