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題 名 | 報業發展與經濟變遷--論報禁解除十周年臺灣報業生態及發展趨勢=Development of Newsprint Media and Transformation of Economy--The Environment and Development Trend of Taiwan's Newsprint Media in the First Decade of Extraction of Regulation |
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作 者 | 呂傑華; | 書刊名 | 民意研究季刊 |
卷 期 | 204 1998.04[民87.04] |
頁 次 | 頁77-99 |
分類號 | 898 |
關鍵詞 | 媒介經濟數; 報業發展; 報業生態; 報禁; 新聞自主權; 財團; 媒體公會; Media economics; Media ecology; Deregulation; Conglomerate; Newsroom democracy; Media union; |
語 文 | 中文(Chinese) |
中文摘要 | 報禁解除十週年,台灣報業已邁入一個嶄新的紀元,無論在市場結構、經營型態 、版面內容、言論尺度及新聞自由等方面均有顯著轉變,值得深入探討。 本研究旨在探討報業發展與經濟變遷的關聯性,並且分析台灣近十年的報業生態與發展趨勢 。因此,運用「媒介經濟學」的理論及歷史研究方法,將報禁解除十年間報業的發展,置於 經濟系統的脈絡中,進行分析、比較,藉以發掘二者之間的關係,並詮釋其意義。 回顧「報禁」實施的時空環境,主要是政府以「經濟」的理由,對報紙及新聞言論進行較為 嚴密的掌控,以維持政治與社會的安定,全力推動經濟的建設,並且緩和國際間對我國人權 與民主政治的批評。 但是,商業競爭、原料供應、人力資源與資訊服務等「經濟與生產因素(economical and productive factors)」的反撲,促使政府不得不在政治解嚴後宣佈解除「報禁」。 整體而言,報禁解除十年來,報業與經濟的互動現象主要包括: 1.財團涉足傳播事業,改變報業市場的結構; 2.媒體工會組織產生,爭取員工福祉及新聞自主權; 3.廣告競爭激烈,影響報業收益及新聞內容取向; 4.專業報紙尋獲市場利基,乘勢興起; 5.晚報蓬勃發展,促進股市興盛; 6.重視大陸新聞,對兩岸經貿活動推波助瀾; 7.經濟版面增加,充分提供財經資訊; |
英文摘要 | Taiwan's newsprint media has stepped into a brand new era after the 10th anniversary of.de-regulation. Looking back at the environment of regulation reveals that the government tightly controlled the press and media by "economical" methods to maintain the political and social stability as well as the full acceleration on the economical front. However, the progress of economical and productive factors such as commercial competition supply of raw, supply of raw materials, resources of manpower and information services had forced the government immediately to announce the retraction of regulation after lifting the martial law. Overall, the interactive phenomenon between the newsprint media and economy in the first decade after retracting of regulations: A. The entrance of conglomerate into communication industry which fundamentally changes the structure of the market; B. The birth of union for the media to gain the benefits of employees and the control of news coverage; C. Severe competition to win adverisement which affects the profits of the press and the directions of the news coverage; D. The rise of professional newspapers; E. The proliferation of evening newspapers causing the bullish stock maket; F. The focus on mainland news which helps the economic activities between two sides of Taiwan straits; G. More coverage on economy providng complete information of financial and economical viewpoints. |
本系統中英文摘要資訊取自各篇刊載內容。