頁籤選單縮合
題 名 | Building Customer Satisfaction and Loyalty in Distribution Channel through Relationship Marketing |
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作 者 | Chen,Li-yueh; | 書刊名 | 中州學報 |
卷 期 | 12 1999.06[民88.06] |
頁 次 | 頁121-130 |
分類號 | 496.7 |
關鍵詞 | Relationship marketing; Employee satisfaction; Employee loyalty; Customer satisfaction; Customer loyalty; Expectation; |
語 文 | 英文(English) |
英文摘要 | The author develops a model of relationship marketing for building employee loyalty, customer loyalty, and company performance in distribution channels. In order to achieve a good performance, the company should have loyal employees and customers. Therefore how to create loyal employees and customers the company should create a good working environment first. Thus, a company achieves good performance will be revenue growth, efficient asset management, and productivity gains. To examine and support this model, the author has gone through much of literature review and company cases such as, Sears and Southwest Airlines. |
本系統中英文摘要資訊取自各篇刊載內容。