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題名 | 析論孔孟荀之消費思想= |
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作者 | 陳麗貞; |
期刊 | 宜蘭農工學報 |
出版日期 | 19930600 |
卷期 | 6 1993.06[民82.06] |
頁次 | 頁195-220 |
分類號 | 121.2 |
語文 | chi |
關鍵詞 | 孔子; 孟子; 理性消費思想概括分析法; 荀子; 食貨; 厚生; 經世濟民藏富於民; 養欲論; 節用觀; Confucius; Meng-tzu; Shyun-tzu; Life and live idea; Economices; For the people; Inducing want theorem; Thrift approach; Rational consumer; Summary analysis method; |
中文摘要 | 消費是人類經濟行為的最終目的;人類追求慾望滿足的消費行為,自古即有之。 儒家的均富養民思想,就存在有明確的消費觀點,不僅承自上古時期的「經世濟民」、「食 貨」與「厚生」的理想消費概念,更進一步將之具體的表現在文詞上,對於後代的消費萌芽 與制度建立,極具啟發作用。其中尤以孔孟荀的消費思想,更具代表性。 本文主要針對孔孟荀的消費思想加以綜述,以凸顯三子消費觀之一脈相承處。接著做進一步 的異同比較,以洞悉儒家消費思想,由孔子以來,至荀子時內涵更為豐碩、立論更加具體; 特別是荀子立論中關於調和「君子」和「小人」欲望的「養欲觀」與「節用觀」,在其身處 亂世時況,更深具社會穩定作用,其「開源節流」的消費思想,亦被現代經濟理論奉為圭皋 。鑑於此,本文乃試圖建立荀子消費觀概貌模型,以資總結全文。 |
英文摘要 | People always want more goods and pleasures for as long as they live. In the more inclusive application, consumer behavior refers to the acts of individuals directly involved in the exchange of moeny for economic goods and services. However, this consumption idea dates back to the old excavation century, and the Sayings had existed exactly 2,500 years ago, which the modern world calls Cofucius and its follwing, Meng-tzu and Shyun-tzu (Three-Tzus abbreviated as below). This paper considers the sayings and its thought of Three-Tzus in determining people's want and consumption. By making the disticetion among Three-Tzue, the analysis further highlights the Shyun-tzu's role of formalizing the Confucius, consumption idea and emphasizing want-inducing. We also build a theoretical flow chart of Shyan-tzu's consumption idea following his teacher, Confucius, and the schoolmate, Meng-tzu. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。