頁籤選單縮合
題 名 | 臺灣廠商採購組合板決定因素之分析=An Analysis of Composite Board Importers' Determinant Factors on Their Purchase Decisions in Taiwan |
---|---|
作 者 | 任憶安; | 書刊名 | 臺灣林業科學 |
卷 期 | 12:1 1997.03[民86.03] |
頁 次 | 頁105-110 |
分類號 | 436.51 |
關鍵詞 | 組合板; 採購屬性; 行銷通路; Composite board; Purchase attributes; Marketing channel; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究主要目的在分析臺灣進口組合板的廠商,其在採購時,各決定因素的重要 性,並比較其間差異。全省共有 22 家貿易商及 31 家製造商被抽樣調查。並應用單因子變 異數分析及鄧肯氏新多變域檢定法,比較 11 項決定因素的差異。結果是廠商認為較重要的 因素分別為:品質、客戶反應、供應穩定性以及交貨準時。而對佚應商名氣、與供應商住來時 間長久以及運費不認為重要因素。很明顯地業者對品質之重視甚於價格。 |
英文摘要 | This study determined the importance of supplier attributes on compo-si te board purchases by Taiwanese importers. A total of 22 pure trading companies and 31 manufacturers were chosen to ask about attributes based on importance and difference ratings. ANOVA and Duncan's new multiple range test were used to detect if differences existed among suppliers' atrributes. Board quality, customers' response, supply stability, and timely delivery were the attributes that most influenced the purchase decisions of respondens. Suppliers' reputation, suppliers' long-term relationship, and freight rates were the attributes that least influenced these decisions. Board quality was found to be significantly more important than price in importers' purchase decision. |
本系統中英文摘要資訊取自各篇刊載內容。