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題名 | 小贈品(二打保險套)對新婚夫婦接受保險套之影響=The Effectiveness of Small Incentive on Acceptance of Condom among Newlyweds |
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作者 | 陳肇男; 江千代; 陳瓊如; Chen, Chao-Nan; Chiang, Chian-Dai; Chen, Chun-zue; |
期刊 | 國立臺灣大學人口學刊 |
出版日期 | 19840900 |
卷期 | 7 1984.09[民73.09] |
頁次 | 頁141-156 |
分類號 | 544.49 |
語文 | chi |
關鍵詞 | 保險套; 新婚夫婦; |
英文摘要 | This was an experiment to test both the feasibility of purchasing condom through mailing and the usefulness of small incentive, i.e. two dozens of free condom. It took women of Taipei City who registered their marriage during July 1981 as its population. 780 women were systematicaly selected from the population. The sample were again systematically assigned to three groups. The first group is named mailing-group who received only a letter explaining the way of purchasing condom by mail. The second one is so called interviewing-group. Women of this group were visited .by interviewers and the explaining letter was handed to them in person. The third group is the free-group. They received both the explanatory letter and two dozens of free condom from interviewers. The three groups were followed up once to twice in a one-year interval. Three hypothese were supported by the experimental data. They were: (1) The free-group were more sensitive to information regarding condom than the other two groups; (2) The condom acceptance proportion for the free-group was higher than that for the other two groups; (3) The free-group had a lower pregancy proportion than the other two groups. |
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