頁籤選單縮合
題 名 | 三十年來茶藝文化發展對社會及茶產業之影響及展望=Influence and Prospect of the Development of Tea Art Culture on Society and Tea Industry during Past Three Decades |
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作 者 | 賴正南; 蘇雅惠; | 書刊名 | 臺灣茶業研究彙報 |
卷 期 | 23 民93.11 |
頁 次 | 頁145-165 |
分類號 | 481.6 |
關鍵詞 | 茶; 茶藝文化; 茶文化; Tea; Tea art culture; Tea culture; |
語 文 | 中文(Chinese) |
中文摘要 | 隨著經濟文化的發展、社會的變遷及現代科技的發達,已使得茶葉的價值與地位更加提昇,從茶藝文化促進精神文明與提高物質文明,發展到茶葉多元化利用及消費大眾所重視的保健功效等,它顯現出來的高品味、趣味性、親和性及便利性,也是其他飲料所無法相比的。臺灣茶藝文化在民國64年後,隨著政府舉辦優良茶比賽及宣導國人飲茶而得以發展。它不但可以淨化人性,亦可從飲茶中去體化茶的默默奉獻精神及先苦後甘的人生哲理。此後,各類有關茶藝文化的資料陸續出版,愛茶人士及業者相繼成立推廣茶藝文化的民間組織,並配合各相關政府機關共同辦理多項茶藝文化推廣活動,對推廣茶藝文化及促銷臺茶均頗有助益。展望臺灣茶藝文化未來發展,因政府積極推展各項產製技術、國內外茶葉促銷,並與民間組織積極推廣茶藝文化活動,雖面臨進入WTO後所帶來的衝擊,仍有發展的空間與潛力。 |
英文摘要 | Taiwan tea art culture began to flourish at the same time as the initiation of famous tea contests and propagandas about tea drinking in 1975. Tea art cultures not only could purify the humanistic nature of people, but could also teach the participants to realize the silent sacrificial virtue of tea and the life philosophy of 'first labor, then enjoy later'. Henceforth, many kinds of information of tea art culture were continuously published. Some tea lovers and tea dealers stepped in and followed one another to establish private organizations for promoting tea art culture. They coordinated with related government units to conduct many promotional activities which was to benefit tea art culture and also tea marketing. To survey the future development of tea art culture, government has actively extended many cultivation & manufacturing technologies, domestic & foreign promotions, and also has synchronized with private organizations to conduct many promotion activities. Although tea art culture is facing some negative impact after Taiwan's entrance the WTO, it still has potential space for development. |
本系統中英文摘要資訊取自各篇刊載內容。