頁籤選單縮合
題名 | Challenging Fun: Predicting Customers' Sustained Interest in Co-creation through Enjoyment |
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作者 | Chou, Szu-yu; Wu, Yi-chia; Chen, Ching-ju; | 書刊名 | Journal of Business Administration |
卷期 | 49:1 2024.03[民113.03] |
頁次 | 頁1-19 |
分類號 | 494 |
關鍵詞 | Sustained co-creation interest; Co-creation enjoyment; Customer value; Challenging task; |
語文 | 英文(English) |